Tyrese Maxey brings his signature energy and flair off the court with a fresh New Balance collaboration featuring two ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

While the brand already has a presence in basketball, represented by names like Darius Garland, Tyrese Maxey, and Cameron Brink, Flagg represents a new era for the Boston-based company, who will ...

The NBA shifted out of its Big 3 era through the implementation of the Play-In Tournament, flatter draft lottery odds and, of ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

VJ Edgecombe Doesn’t Hesitate With Message on 76ers originally appeared on Athlon Sports.

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

The first round of the 2025 NBA draft wrapped Wednesday night. A lot of things happened. Many were expected, like the Dallas ...

The 2024-25 NBA campaign is in the books. Shai Gilgeous-Alexander and the Oklahoma City Thunder are NBA champions.