Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

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Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.