“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 ...

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing ...