An industry behemoth for a reason, Dyson always sets the tone for appliance innovation, and its most recent vacuum is its latest example. The Dyson Car+Boat Handheld Vacuum, which is available starting this week,

The Dyson Car+Boat’s ergonomic design is easy to maneuver and it has up to 50 minutes of uninterrupted run time, almost double that of its competitors.

With 115 AW suction and 50-minute runtime, Dyson’s Car+Boat handheld vac delivers the power of the V8 – minus the stick and at nearly half the price.

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The new handheld car vacuum costs $280, which makes it among the cheapest vacuums in Dyson’s line. In the ’90s, Dyson transformed the way we clean our homes by launching the most powerful vacuum cleaner the world had ever seen—one that used a cyclone,