Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, confirmed to The Verge last week that Gouda “is almost assuredly not the most wi

A screenshot of the AI chatbot in the ad claimed Gouda accounted for 50-60% of global cheese consumption. Was it funded by Big Gouda, or was it just an AI hallucination?

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”