As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

The Mexican chain’s same-store sales rose 4% last quarter. But a host of other brands reported falling sales amid a difficult ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

Taco Bell (YUM) is tapping into nostalgia with the return of some classic menu items, hoping to rekindle the magic for ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

Taco Bell has announced it will be adding an assortment of items back to its menu from its first 50 years of service along ...

Taco Bell launched a throwback menu with 1960s, '70s, '80s dishes. This Scottsdale time capsule is the perfect backdrop.

Celebrating a history full of fan-favorites, Taco Bell is reviving five of the top demanded menu items from its first five decades for a limited time.

There isn’t much stopping Taco Bell right now and certainly not a pressured macroeconomic environment that has impacted sales and traffic at most of its quick-service peers. The chain’s third ...