Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

and calendars by companies that give these promotional items away to existing and potential clients of their business. Securing just a small portion of this very lucrative market can make you rich.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for ...

A paid advertising model where a company sells its products ... approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate ...

If you are a small business with a limited marketing budget, it may make sense to partner with other complementary businesses. Not only do you both win when your business succeeds, but there is ...

Small businesses are ... sales, and marketing. A long tail business strategy is one which seeks to sell low volumes of hard-to-find items to many customers, rather than high volumes of items ...

Knowing your customer, growing your customer base, and creating a consumer driven culture are key drivers of sustainability in small business. Learn marketing techniques for promoting your small ...