If Apple decides to move forward with Project Atlas, it will enter an increasingly competitive market. At present, Meta (formerly Facebook) leads the field with its collaboration with Luxottica.

A business partnership between Meta and eyewear company EssilorLuxottica on Ray-Ban Meta smart glasses has helped the ...

Spread the loveWhispers of an Apple-branded smart glasses project have been swirling for years, but recent internal surveys ...

Glasses equipped with artificial intelligence helped EssilorLuxottica achieve the final goal of its late founder Leonardo Del ...

The Ray-Ban Meta smart glasses have become the top-selling product in 60% of Ray-Ban stores across Europe, the Middle East, and Africa (EMEA), according to Essilor Luxottica's Chief Financial ...

Apple is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly ...

Apple is putting together focus groups as it goes ahead with efforts to design, build, and sell smart glasses.

Apple is exploring the smart glasses market with an internal study, known as Project Atlas, aimed at evaluating current wearable technology. This project gathers insights from employees to help Apple ...

For years, Apple had sought to make a lighter-weight augmented reality version of the device- something that could be worn ...

Apple is reportedly gearing up to expand its product lineup with smart glasses, entering a category that's seen growing ...

A new study indicates that Apple is indeed progressing with their development of smart glasses. As Bloomberg noted before, ...