Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...

It has been a big week for J’Zavien Currence. The South Pointe football two-way standout signed with the South Carolina Gamecocks on Wednesday. On Friday, Currence took home one of the state’s top ...

Gatorade is perhaps best known for helping athletes stay hydrated, improving their performance on the field, and being dumped on team's coach after a big win. Its impact, however, goes far beyond the ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an increasingly opaque, scam-filled social media ecosystem. When billionaire ...

Sydney Sweeney is finally speaking out on the American Eagles jeans campaign that caused a national firestorm earlier this year. Speaking to GQ magazine for a new cover story, the “Euphoria” Emmy ...

Just when fans thought "Stranger Things" couldn't get more nostalgic, Gatorade is taking things straight back to 1987, with a supernatural twist. The iconic sports drink is partnering with Netflix for ...

DALLAS — In a new Gatorade ad, Cooper Flagg and Dirk Nowitzki joined forces to make it clear that Flagg is not the next Dirk; he's the first Cooper. Flagg, the No. 1 pick of the NBA draft and Mavs ...

Dallas Mavericks rookie Cooper Flagg will be making his NBA debut on Wednesday night against Victor Wembenyama and the San Antonio Spurs. Flagg enters the NBA as one of the most highly anticipated ...

For a new campaign, a celebrity star can feel like a need-to-have, especially if you’re a QSR brand that doesn’t have decades of equity invested in its own signature characters and assets. But we’re a ...

This article first appeared in the newsletter Your Local Epidemiologist. Pharmaceutical ads in the United States are annoying. Absurd. And almost uniquely American. In fact, only one other high-income ...