According to Circana, a market research company, sales of ultra-large TVs – 97 inches and bigger – have gone up by 877% in the last year, while prices have dropped by 53%.

A natural upgrade might be 75 or 85 inches — but how about ... "We have a 98-inch TV that's less than $2,000, and that's kind of the entry point," he said. Target, Walmart and Costco are also selling ...