Ranking: The NBA players with the most signature shoes ever
ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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Coi Leray Models Adidas in Foot Locker's Step Into Your Gift Holiday Campaign
Specifically, Anthony Edwards and LaMelo Ball are seen sporting basketball kicks on and off the court in their ... Under ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...