In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

NBA legend Shaquille O'Neal used negative words from a college professor to create a multi-million dollar brand behind his ...

White sneakers are here to stay. From pulled-together office outfits to casual weekend and travel looks, white sneakers have ...

The track, with its memorable “I need two pair” hook, turned what was then a $60 basketball shoe into a bonafide fashion ...

The contract included the promise of a signature basketball shoe. So far, there's been no news regarding the release of Clark's signature shoe. Nike is under pressure following the debut of Clark ...

Cleveland's Isaac Okoro wore shoes on Wednesday night inspired by the final 'Woj Bomb' post from former NBA insider Adrian ...

The Cleveland Cavaliers took the court Wednesday aiming to maintain their unbeaten record in a clash against the Philadelphia ...

Part of the deal is a signature basketball shoe for the reigning WNBA Rookie of the Year, but it remains unclear at this point when Clark's first signature sneaker will hit the shelves.

Whether you’re stepping across a cobblestone street in Lyon or trekking through the Himalayas, having the right pair of shoes makes any trip more enjoyable. Choosing the best pair of walking ...