Target a new audience: Your current brand may have served you well for years, but as markets shift, you may notice your message resonating with a different demographic or generation. Rebranding can ...

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

What exactly is brand-named merchandise? Branded merchandise can be a potent method of increasing brand recognition, ...

Seiko Group Corporation has launched a new promotional campaign as part of its efforts to redefine its brand globally.

"Consumption has become the main driving force boosting China's economic growth, and the Singles Day shopping carnival is ...

Here's a running list of movie-inspired clothing, beauty products, homeware, games and collectibles from brands like Crocs, Béis, Gap, H&M, Voluspa, Lego, Mattel and Conair.

"Our experience in the branded merchandise industry is unmatched and we’re set ... In addition to the Proud Partner designation and promotional branding support, idegy receives the right to use team ...

Even with the headwinds to come, there will likely be a renewed focus by companies invested in curbing their climate impacts ...

Recent results from major brands like Pandora, M&S, and Primark owner Associated British Foods (ABF) highlight how these key ...

Maureen Eustice of Façade Promotions in Toms River makes a living finding ways to draw attention to herself, by drawing ...