MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...
Samsonite International S.A. ("Samsonite" or "the Company", together with its consolidated subsidiaries, "the Group"; SEHK stock code: 1910), a leader in the global lifestyle bag industry and the ...
If hard-sided luggage is more your thing, you’ll be equally spoiled for choice. The hard-sided options in the TRVL collection ...
At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, ...
A majority of airlines will declare a bag lost between five and 14 days after the flight, according to the DOT, One constant ...
American Tourister, a leading global luggage and lifestyle brand, has partnered with AirAsia brand co. (Abc.), the steward of ...
Mokobara faced backlash after a social media influencer accused the luggage brand of selling Chinese-made bags at inflated ...
Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara offers laptop bags, suitcases, ...
Amidst the controversy, Mokobara launched its Moko x Naruto Series, offering a 10% "originality" discount with the code ...
The company's response comes amid an ongoing chatter on whether Mokobara is 'white labelling' Chinese bags and selling them at a markup or other e-commerce sites are selling replicas.
Cherish eco-friendly travel bags that are sustainable and stylish. We’ve included top picks from Skybags, Wildcraft, American ...