MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...

At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, ...

American Tourister, a leading global luggage and lifestyle brand, has partnered with AirAsia brand co. (Abc.), the steward of ...

Mokobara faced backlash after a social media influencer accused the luggage brand of selling Chinese-made bags at inflated ...

The company's response comes amid an ongoing chatter on whether Mokobara is 'white labelling' Chinese bags and selling them at a markup or other e-commerce sites are selling replicas.

American Tourister x AirAsia's Funseekers Collection is here! Bold luggages, playful charms, and travel-ready vibes—perfect ...

Let’s find out the best anti-theft travel bags for added security. Uncover top picks from Skybags, Safari, American Tourister ...

This Amazon Republic Day Sale, get up to 70% off on your favourite luggage brands such as Mokobara, Safari, American ...

Now that it's time to finally dig out that winter coat, planning for spring may feel a bit premature. But waiting until last ...

While Opposition members raised issues of constitutionality and federalism, BJP allies like JD (U) asked how the Bill would cut poll expenses ...