Los Angeles Clippers guard James Harden's eighth signature adidas sneaker is available now in the "Red Blend" colorway for ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...
Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...
Even though he is no longer in the NBA, Dwyane Wade still has close ties to the basketball world. He recently applauded a WNBA icon as she thrives in her new role post-retirement.
According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...
Adidas had an undeniable hit with its first signature shoe for NBA star Anthony Edwards ... “The demand for performance ...
Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.