Taylor Swift owns just about every other media segment, including being the most-streamed artist on Spotify in 2024, so why not publishing?

If Taylor Swift were her own genre, she’d be bigger than jazz. The pop-music sensation accounts for nearly 2% of the U.S. music market—more than any other artist. Even in today’s splintered media landscape,

Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest opening week of 2024. According to Circana, Swift's “Eras Tour Book” sold 814,000 copies over the Thanksgiving holiday weekend.