According to a new report by Nikkei Asia, Totoki described the PS5 Pro as “a high-end product targeted at core customers” which didn't have “a large sales plan to begin with.” He went on to say that he believes it is “performing slightly stronger than the pre-orders of the PS4 Pro during the same period”.

The Sony PS5 Pro has launched – we’re tracking best deals live - Sony’s upgraded PlayStation 5 Pro is finally available to buy in the UK – here’s where to find the best deals

Sony president Hiroki Totoki has said the PlayStation 5 Pro’s price hasn’t had a negative impact on the sales of the console. Speaking as part of Sony’s recent financial reporting, Totoki said (spotted by Genki_JPN) “Hardcore users are the target of this hardware.”

The PlayStation 5 Pro was in development “even before” the original PS5 launched,” Sony Interactive co-CEO Hideaki Nishino told Variety in a new interview released Thursday. Nishino was previously head of products at Sony’s gaming brand back in 2020 when Sony launched the first PS5 models,

Sony’s PS5 Pro has launched with upgraded GPU, advanced ray-tracing, and AI upscaling. Priced at $699.99, the console doubles the storage of the PS5 and is available in select markets.

The PS5 Pro costs £699.99 in the UK and comes with a single DualSense controller. For that price, you’re getting the most powerful games console money can buy. Sony’s gaming behemoth is a powerful mid-generation upgrade to the PS5 that delivers improved graphics and faster performance.

The PlayStation 5 Pro is finally here, and its $700 pricetag has warded off any sellouts and has put scalpers in a bind. PlayStation's President Hiroki Totoki has affirmed that the $700 pricetag hasn't harmed sales.

Sony says that despite the "different comments" on the PS5 Pro's chunky price point, the "pricing [...] has not had a negative impact" on sales. As spotted by Genki_JPN, Sony president, COO, and CFO Hiroki Totoki said the system was "targeted" at "hardcore users",