Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Covid-19 has taken a big toll on Vietnam consumers in 2021 after an effective zero-Covid in 2020. Tết 2022 hence became so much different from any previous Tet. Two years of being locked down and ...

WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend is on course to ...

Skincare brand Dove promoted awareness around the importance of breast cancer screening for family members of current patients in Vietnam. Dove relaunched its winning variant in the market – Dove ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Global food corporation Cargill partnered with brand transformation studio TRIPTK to develop a multi-method strategic framework to inform its innovation roadmap in early life nutrition (ELN) and to ...

E-commerce monoliths have long been the foundation of online retail. However, as consumer expectations soar and personalisation becomes top-of-mind for 71% of them, brands must modernise to stay ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed “Jugalbandi” from Indian classical music, where a spontaneous ...