Carole Robinson is Chief Communications and Brand Marketing Officer for Nielsen, responsible for all of Nielsen’s communications and brand marketing efforts, including external media relations, ...

Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media , above all other sources of advertising, according to a ...

How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how. Audio has a special intimacy with listeners and taps into certain reward centers in our ...

Adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. While that’s nothing to snub your nose at, it’s dwarfed by the amount of ...

Nielsen Media Impact is a powerful planning system that allows users to understand cross-media reach, frequency and duplication on a local scale using advanced audience segments from Nielsen ...

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.

When it comes to looking for trendsetters in media and consumer products, brands and marketers would be wise to take note of American LGBT households.

An estimated 33.8 million people tuned in to watch coverage of the 2021 inauguration of Joe Biden as the 46th President of the United States, from approximately 10 a.m. ET to 4 p.m. ET.

In the quest to shave off time and expense, the British multinational Vodafone recruited Nielsen Consumer Neuroscience to employ its compression algorithm on one of their ads.