Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.
Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
The Liv Mas Scholarship program is open to both Taco Bell Team Members and customers "looking to pursue higher education to,,, ignite change in their communities." ...
Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...
When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...
Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.
The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...