Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

Using voice interaction with augmented reality can really benefit the user by making the interaction fast and effortless, but it also has limitations; so, make sure you use it where it’s most ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

“What UX tools should I learn so that I can build my portfolio?” “How do I learn UX tools?” We get these questions a lot here at the Interaction Design Foundation. If you’re starting out in UX, you ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch.