Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has… ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit ...

For years, email marketing was a powerhouse in the digital marketing arsenal, but the game has changed as customer expectations reach new heights. Now more than ever, audiences crave communications ...

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led… ...