As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Some of the biggest names in the Indian advertising fraternity gathered at the inaugural edition of Cannes Homecoming— a first-of-its-kind initiative to honour the Indian contingent that won big at ...

Chris Wade (pictured above, left), WPP’s longstanding director of communications and corporate affairs, is leaving the advertising and PR behemoth to be replaced by one of the UK PR industry’s ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

According to the IAB’s State of Data report released in March 2025, 30% of agencies, brands, and publishers have already embedded AI into their entire media campaign processes. Interestingly, agencies ...

When the advertising world packs its bags for the Riviera each June, it’s not just chasing Lions—it’s chasing relevance. Cannes has long moved past being a shiny reel of spectacle; it now demands ...

In a move set to reshape India’s booming influencer economy, the Indian Influencer Governing Council (IIGC) has launched the Code of Standards for Brands, along with a first-of-its-kind dedicated ...

Do you remember when the Indian Premier League (IPL) was launched? A massive campaign and an unmissable sound went with it. Hailed as Manoranjan ka Baap (the big daddy of entertainment), it was ...

We know the world has changed. The world Gen Z was born into has not remained the same. At first, technology was booming, and society was learning how to build community, embrace equality, and support ...

The Womb kept India's flag flying in Film with its ‘We Won The World Cup’ for Jim Jam Pops, the country's sole shortlist in this discipline. India remained absent from the Luxury and Creative Strategy ...

The intersection of human creativity and artificial intelligence took centre stage on day three of the Cannes Lions International Festival of Creativity, where Shantanu Narayen, chair and CEO of Adobe ...

Calling all media, advertising, creative, digital, PR, independent, and specialist agencies, as well as brands from across Southeast Asia! We're excited to announce that the 32 nd edition of the ...