Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

With the All Ireland Football and Hurling Championships getting underway this weekend, the GAA has launched a new campaign to promote both tournaments. Created by BBDO Dublin-now in partnership with ...

New research carried out by Ipsos B&A for Radiocentre Ireland shows that audio content, whether it is in the form of live or on-demand radio, music streaming or podcasting, is listened to by 97% of ...

The Irish advertising industry has united to launch its first national large-scale alternative Black Friday campaign challenging high-consumption culture. Called “Less Buying, More Being”, it promotes ...

Granite, the rapidly growing digital agency, has acquired the Limerick-based data science and digital marketing agency ...

The campaign, called “Share the Magic”, also sees the return of the SuperValu family at home during the Christmas period engaged in playful and relatable moments of Irish family life around the dining ...

Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by ...

With the search for a new CEO of IAPI well underway, IAPI has made a number of new appointments to its executive team. The ...

Aisling O’Sullivan has been appointed as deputy managing director of Starcom, part of Core.

To promote the release of the highly anticipated movie release Wicked Part 1 in Ireland, OOH agency Posterplan teamed up with Universal Pictures Ireland and EssenceMediacom to launch a full OOH ...

The Klicks Awards, hosted by Klaviyo, an e-commerce and data management platform, celebrate exceptional achievements in marketing and customer engagement and recognise standout performance in strategy ...

The Public House picked up an award at the Irish Design Institute Annual Design Awards for its work with Fierce Mild, the no-alcohol beer that was launched earlier this year. The Dublin-based agency ...