Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

Nielsen’s Need to Know reviews the fundamentals of audience measurement and demystifies the media industry’s hottest topics.

Insights Reveal the Need for News Organizations to Transform Operations to Thrive in a Rapidly Changing Landscape ...

The stabilization of a key advertising metric among major US retail media networks indicates more competition amongst ...

The brightly colored "CoComelon" cartoons have become must-watch videos for babies and toddlers. But they've also raised ...

Diarrhea claims the lives of 500,000 children each year in low- and middle-income countries. Now, Danish and Ethiopian ...

While MSNBC viewership dropped 31% in the days after Election Day, Fox News ratings grew a whopping 61% in the same period, ...

The biggest combat spectacle of 2024 won’t cost more than a one-month subscription to Netflix. Is Mike Tyson vs. Jake Paul ...

Left-winged news organisation MSNBC has seen its viewership ratings plunge following Donald Trump’s presidential election ...

The Gracenote Data Hub complements Nielsen’s The Gauge and The Media Distributor Gauge, which measure time spent by audiences ...