The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Shohei Ohtani somehow found more history to make, George Springer celebrated Canada Day in grand fashion, Henry Davis to the ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Shohei Ohtani finds himself in a situation reminiscent of the famous Bobby Bonilla Day, albeit with one key distinction that ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

Shohei Ohtani somehow found more history to make, George Springer celebrated Canada Day in grand fashion, Henry Davis to the rescue in Pittsburgh and more from Tuesday's MLB action.

Before Wednesday's game, MLB posted a photo of Ohtani arriving at Dodger Stadium in his signature New Balance gear. The caption read: “Shohei aura is unmatched.” ...