A screenshot of the AI chatbot in the ad claimed Gouda accounted for 50-60% of global cheese consumption. Was it funded by Big Gouda, or was it just an AI hallucination?

Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, confirmed to The Verge last week that Gouda “is almost assuredly not the most wi

Google’s Gemini AI mistakenly claimed Gouda makes up 50-60% of global cheese consumption in a Super Bowl ad After backlash, Google re-edited the ad, blaming inaccurate internet sources rather than AI hallucination The incident highlights ongoing concerns about AI-generated misinformation and the need for better fact-checking