On Wednesday morning, the media giant confirmed that it is spinning off most of its cable channels, including MSNBC and CNBC, into a separate publicly traded company. The new company doesn’t have a formal name yet — Comcast is simplycalling it “SpinCo” — a suitable label since employees’ heads are spinning with questions.

Comcast is restructuring its portfolio by spinning off a group of NBCUniversal’s cable networks and digital assets into a new independent, publicly traded company. The move, announced Wednesday, includes channels such as MSNBC,

Comcast may be proceeding with a transaction as a signal to the rest of the media industry that consolidation is necessary.