"Who would have expected a crossover between love and 10-minute delivery," Shaadi.com CEO Anupam Mittal exclaimed in a post after a creative collaboration between his matrimonial platform and quick-commerce startup Zepto went viral.

Shaadi.com and Zepto’s witty billboard collaboration during wedding season blends humour and marketing sparking viral conversations online.

A Zepto billboard ad playfully suggesting it's faster to get ethnic wear delivered than to find a groom has gone viral. Shark Tank India judge Anupam Mittal shared the ad on LinkedIn, sparking a humorous exchange with Zepto CEO Aadit Palicha.

While Zepto promised delivery of wedding attire in ten minutes, Shaadi.com hoarding said finding a groom will take more than that.

The collaboration between Shaadi.com and Zepto features witty ads, prompting other brands also to join the banter.

A snap of a hoarding on an underpass by Shaadi Dot Com and quickcommerce app Zepto is creating buzz online. Zepto part of the billboard states, “Manyavar chahiye? Manyavar in 10 minutes.” While the Shaadi Dot Com part of the advert cheekily adds,

An outdoor placement that makes for a fun read is always a joyous occasion. No wonder Anupam Mittal took to LinkedIn to celebrate the outdoor ads of quick-commerce brand Zepto and his matrimonial platform Shaadi.com, placed next to each other, playing on how much time it takes for each to deliver what they promise.

A witty billboard featuring Shaadi.com and Zepto went viral this wedding season. Zepto offered to deliver Manyavar attire in 10 minutes. Shaadi.com humorously countered, stating finding a groom takes longer.

Shaadi.com and Zepto have teamed up for a viral advertising campaign that has prompted other brands to join the playful banter