MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...
Samsonite International S.A. ("Samsonite" or "the Company", together with its consolidated subsidiaries, "the Group"; SEHK stock code: 1910), a leader in the global lifestyle bag industry and the ...
Directeur du groupe Samsonite en France depuis 2016, Sébastien Valette occupe, en plus, le poste de directeur général monde de Lipault depuis quelques mois. Lipault est une marque du groupe Samsonite ...
At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, ...
American Tourister, a leading global luggage and lifestyle brand, has partnered with AirAsia brand co. (Abc.), the steward of ...
Dreaming of an international holiday? An island paradise perhaps? More than a few airlines have launched sales beach-laden ...
Mokobara faced backlash after a social media influencer accused the luggage brand of selling Chinese-made bags at inflated ...
Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara offers laptop bags, suitcases, ...
Amidst the controversy, Mokobara launched its Moko x Naruto Series, offering a 10% "originality" discount with the code ...
Bengaluru-based luggage brand Mokobara is in the spotlight after allegations of “white labelling” surfaced, sparked by a ...
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