So the goal at the top of the funnel is to create awareness; the person may not buy your product but he knows you. And when ...

Rohit Jawa, the Chief Executive Officer and Managing Director of Hindustan Unilever Limited, turned a year older today. Jawa, ...

At the e4m Real Time Programmatic Advertising Awards 2024 held in Mumbai on Wednesday, Raymond, a prominent textile and ...

Speaking about the initiative, Oiza Gyang, Marketing Head of Unilever Oral Care Nigeria, highlighted the importance of early intervention in building lifelong oral hygiene habits. “Habits are formed ...

The Unilever share price is on my watchlist amid speculation that the company's ice cream business could spin off to another ...

As holding companies invest millions in building and acquiring complex AI tools, Publicis’s acquisition of long-established ...

Unilever, and Kantar, examined 392 brands across 58 countries. Product categories included beauty, personal care, pet food, ...

According to Grand View Research, the global market for beauty and personal care products is projected to increase at a CAGR ...

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

"Go woke, go broke" is apparently the opposite of true. The study spanned various product categories, including confectionery, snacks, personal care, beauty, pet food, pet care, alcohol, consumer ...

Amazon.com announced on Thursday a new artificial intelligence application that it says will help its independent sellers ...

Amazon.com announced on Thursday a new artificial intelligence application dubbed Amelia to help its independent sellers with ...