Huda has over 16 years of experience in brand management, digital marketing, market research, consumer insights and research.

She also worked on the agency side with Mindshare, where she led the Unilever US business. With her well-rounded experience ...

Unni will focus on driving subscriptions, expanding brand presence, and building brand loyalty through the use of audience ...

An investigation into Unilever’s green claims by the UK’s Competition and Markets Authority (CMA) has been dropped. The decision took a range of factors into account, according to the regulator, ...

The rising demand for organic, natural, and diverse flavored ready-to-drink teas is driving global market growth. Manufacturers are providing an array of ready-to-drink green tea options, including ...

SportsPro highlights campaigns from the likes of Puma, Xbox and Red Bull that earned them recognition in the Laureus Sport ...

The global overnight hair treatment products market is poised for substantial growth, according to the latest report by ...

MakeMyTrip has launched a new campaign that humorously addresses real travel challenges. This three-film campaign focuses on ...

In response to the Telecom Regulatory Authority of India’s (TRAI) recent proposal on transactional messaging, Hindustan Unilever (HUL) and the Fintech Association for Consumer Empowerment (FACE), a ...

With a prudent approach to mergers and acquisitions and financial discipline, Unicharm has a debt/equity ratio of less than 0.1 times and has been in a net cash position over the past decade. Its ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...