The Mexican-inspired chain is reportedly preparing to launch a popular entrée tested in Houston earlier this year.

Burger King, McDonald's, Wendy's, Taco Bell, and Dunkin' sell breakfast deals ranging from $4 to $8. Here's how they stack up ...

It’s the exact same food, but you could be paying way more from one location to another. KIRO 7′s Elle Thomas digs into ...

Sphera Franchise Group, the largest food service group in Romania, which operates the Taco Bell brand in a franchise system, ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

While other fast-food brands have been struggling with sales declines and other financial woes, these two chains have been ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

The Mexican chain’s same-store sales rose 4% last quarter. But a host of other brands reported falling sales amid a difficult ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

The fast-food chain operator, which also owns KFC and Pizza Hut, is pushing aggressively to bring artificial intelligence ...