Apple is apparently thinking about developing smart glasses without augmented reality capabilities. This product would likely be a rival to the $299 Meta Ray-Ban glasses.

Meta Platforms struck a new long-term agreement with Ray-Ban maker EssilorLuxottica, deepening a push into smart eyewear as the tech giant starts to roll out artificial-intelligence features.

Meta and Ray-Ban owner EssilorLuxottica have extended their partnership into the next decade. The duo have collaborated since 2019, producing two generations of Ray-Ban Meta glasses. The agreement between Meta and EssilorLuxottica should bring more "multi-generational smart eyewear products.

EssilorLuxottica extends its smart glasses partnership with Meta by 10 years. 'We have the opportunity to turn glasses into the next major technology platform,' Mark Zuckerberg says.

While financial details of the deal remain undisclosed, there were previous reports that suggested Meta might buy a 5 percent stake in EssilorLuxottica. However, the official announcement did not mention that kind of investment.

They will build on the success of their Ray-Ban branded smart glasses. EssilorLuxottica and Meta Platforms have renewed their partnership to collaborate on smart eyewear development for the next decade.

The company behind Ray-Ban glasses is EssilorLuxottica, which has been putting out eyewear products for decades now. Meta first partnered with the company back in 2019 to develop the Ray-Ban Stories,

Meta Platforms and Ray-Ban maker EssilorLuxottica announced Tuesday that they've extended their partnership with plans to "collaborate into the next decade to develop multi-generational smart eyewear products.