For five decades, Boston University’s AdLab course has given students the opportunity to gain experience in a full-service advertising agency setting. Founded in 1974 by professors Walter Lubars and ...

SIXGUN has announced its digital partnership with Sea Shepherd Australia. The Melbourne-based digital marketing agency will be managing paid social media advertising to increase the reach and ...

Moving forward, SIXGUN will manage Sea Shepherd Australia’ paid social media advertising.The announcement:SIXGUN is thrilled to announce its digital partnership with Sea Shepherd Australia. The ...

From actor to pastry chef to agency leader to cupcake chain CMO, Michelle Wong’s career has been – to say the least – vibrant and varied. She tells Tim Healey why those experiences have made her the ...

Research and insight agency TRA has found New Zealand's top 10 favourite ads. First is ASB’s “Ben & Amy” followed by ANZ’s “Sharma Family”. The Favourite Ads Survey by TRA ranks the most popular ...

EDMONTON – Alberta’s health minister says the province’s new hospital agency will be operational next spring, months later than expected. Adriana LaGrange says hospitals now run by ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

The brand awareness and subject matter expertise earned through media relations, analyst/influencer relations and award wins ...

Every generation wants to consider themselves the least gullible. Even in Thomas Jefferson’s time, a healthy sense of ...

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...