One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.
Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.
Early generative AI marketing use cases: Successful rollouts
To make the most out of emerging generative AI tools, creatives need to choose which tasks to automate and which tasks to ...
Text marketing firm Blip secures backing from SoftBank, Microsoft
Blip, which was bootstrapped until early 2020, this month closed a $60 million Series C funding round led by SoftBank, with ...
AWS hires former SAP and Microsoft executive as new marketing chief
AWS hires former SAP and Microsoft executive Julia White as new CMO, marking another leadership change amid recent executive ...
PR And Marketing In The Era Of Disbelief: Overcoming Skepticism
Every generation wants to consider themselves the least gullible. Even in Thomas Jefferson’s time, a healthy sense of ...
'Abject failure': Tijuana Flats rejects Orlando marketing agency Push's efforts
A legal battle erupts between bankrupt Tijuana Flats and Push Inc., an Orlando marketing agency. Here are the details.
Amazon hires former Microsoft and SAP exec Julia White as new AWS marketing chief
Julia White is the new AWS CMO. Julia White, a longtime Microsoft executive who spent the past four years at SAP, has been ...
Marketing Dive19h
3 critical gaps that are sabotaging your marketing plan
Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...
Central Pa. company is laying off about 100 employees
A marketing and supply chain company is laying off dozens of employees in Lancaster and Lebanon counties.
The Financial Express3h
Churn no more? The guide to retention marketing
The subscription economy thrives not on the quantity of its subscribers but on the quality of their engagement. In the words of Stephen Covey, the focus is not just on time spent but on how it’s ...