Prime is a sports drink that has exploded into mainstream culture over the past few years and has won people over with bright colors, vibrant flavors, and a very loud marketing campaign. It's a ...

The lawsuit was filed in August 2023, accusing Prime Hydration of containing toxic per- and polyfluoroalkyl (PFAS) substances ...

When you're thirsty, nothing hits the spot faster than a cold beverage, no matter if it's a cold bottle of water, a can of soda, or an energy drink. But a beverage should ideally be equal parts ...

Influencer food and drink brands are nothing new at this point. From MrBeast's Feastables to that oddly crunchy 1UP Candy by FaZe Rug to Be Happy Popcorn by the D'Amelio family, social media ...

PRIME Hydration is the much-discussed and much-publicized drink cofounded in 2022 by two of the most popular YouTubers and social media influencers in the United States and beyond. The brand had a ...

Prime Hydration, founded by Logan Paul and KSI and owned by Louisville-based Congo Brands has come under fire in a class action lawsuit about its ingredients. The lawsuit, filed April 8 against Prime ...

Lionel Messi has made contradictory statements about his involvement in Más+ by Messi hydration drinks, rival company Prime Hydration alleges in a false-advertising complaint filed last week in ...

A Minnesota sports drink brand is hitting social media influencer Logan Paul’s beverage company, Prime, with a trademark infringement lawsuit. X Hydration, based in Rosemount, says its trademarks ...

The latest caffeinated beverage craze has made many young consumers eager for a drink, which has prompted a new alert for parents. Prime, a beverage brand that offers a range of sports drinks, mixes ...