The new 110 OCTA pushes the Defender model to limits it’s never seen before with more power, an all-new suspension, all while keeping its luxury appeal.
Branding - This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.
Starting with the first Frontier Drive-In on Broadway, the cowboy has greeted diners from just about every marquee and menu ...
Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.
A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...
It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...
We have nominees for the 36th GLAAD Media Awards, which honor fair, accurate and inclusive representations of the LGBTQ+ ...
A Rio de Janeiro zoo is giving ice pops to a bear, a jaguar, wolves and monkeys for some welcome relief from Brazil's ...
While many Fintechs strive for originality, their branding often follows a predictable template: ...
Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.