The NFL set a Week 1 viewership record with 21.0 million average viewers on television and digital platforms, NFL Media reported Wednesday. That represents a 12 percent increase over the 2023 opening week. Additionally, total viewership was the highest ...

The NFL averaged 21.0 million viewers per game during the league’s opening week, making it the most-watched Week 1 on record. The league and Nielsen

LOS ANGELES — The NFL averaged 21.0 million viewers per game during the league’s opening week, making it the most-watched Week 1 on record. The league and Nielsen said Wednesday morning that the per-game average on TV and digital platforms was a 12% increase over last year. Nielsen began electronic measurement of viewing in 1988.

The NFL set a new record last week with the most-watched Week 1 of the regular season in league history. According to Joe Reedy of the Associated Press,

An average of 21 million viewers per game tuned in to NFL matchups in Week 1, setting a viewership record for the opening-week slate, the league announced Wednesday.

The first week of NFL broadcasts—which included a re-match of the AFC championship game, an appearance by Taylor Swift and Tom Brady’s debut as an on-air analyst—broke records for the season’s opening week with an average viewership of 21 million people per game.