The Advertising Regulatory Board (ARB) has dismissed a complaint lodged by a concerned consumer against Unilever South Africa’s Lifebuoy soap advertisement. The ruling, released last week ...

Hygiene brand Lifebuoy,has collaborated with Moo Deng, the baby pygmy hippopotamus that became a viral sensation, for its ...

Lifebuoy, Unilever’s largest hygiene soap power brand, has collaborated with Moo Deng, the baby pygmy hippopotamus that became a viral sensation, for its iconic ‘H for Handwashing’ global movement ...

The ad in question pitted Dettol antiseptic liquid against Lifebuoy soap – two products that have very different uses ...

Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...

Winning The Drum Awards for Social Purpose in the Healthcare and Pharma category was Edelman and Unilever for the Lifebuoy ...

The ad conceptualised by VML depicted a Black bride sitting with her White husband and his family, but noticeably excluded her father. Many viewers, particularly on social media, condemned the ...

The ad war between Fast Moving Consumer Goods ... It had accused the maker of Dettol soap Reckitt of degrading HUL’s Lifebuoy soap. In 2020, Dettol Handwash made an indirect reference to ...

Hindustan Unilever, one of India’s biggest FMCG company, is looking to cut prices of Dove and Pears—its two popular soap brands ... with higher ad spends for Lux and Lifebuoy to change the ...

If Donald Trump wins the presidency again in two weeks, this might be the ad that did it. It’s a spot called “Nonsense,” and it opens with a line so over the top, it feels like a parody ...

The exchange4media Group is excited to host the exclusive PrsmX-e4m roundtable in Mumbai on November 11. The one-of-its-kind ...