Apple Inc. was notified by the European Union that its geo-blocking practices are potentially in breach of consumer protection rules, adding to the iPhone maker’s regulatory issues in the bloc.

The European Union has accused Apple of unlawfully discriminating against EU customers after finding the Cupertino company’s geo-blocking measures may be violating the bloc’s consumer protection rules.

Apple was told by the EU on Tuesday to stop geo-blocking, the practice of restricting content according to a user's geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store,