Hindustan Unilever Ltd was incorporated on 17 October 1933 as Lever Brothers India Ltd. Hindustan Unilever Limited (HUL) is Indias largest Fast-Moving Consumer Goods company with its products ...
Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised ...
In a bid to scale up its numbers and stay ahead of its rivals, Hindustan Unilever (HUL ... and ventured into yurveda sector. HUL launched Lever Ayush last year and soon a new brand Citra, an ...
Hindustan Unilever Limited is an India-based ... toothbrush, mouthwash) products. Its Home Care segment is engaged in the sales of fabric care (washing powders and liquids, rinse conditioners ...
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