Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since ...

chunky sneakers and bucket hats that were fixtures of early-2000s streetwear. But trends are known to come and go, a reality FUBU understands better than most. “We had such a huge impact in the ...

The FUBU X Puma capsule collection featured clothing and shoes in an updated version of the OG style. The Atlanta Fashion Week runway show turned out fans of the brand in a major way and gave FUBU ...