Explore how the fusion of cryptocurrency and reality transforms digital experiences, creating new opportunities in gaming, ...

When property owners wanted to cover the whale mural, the advertising company proposed an augmented reality experience to ...

With the news that Meta will be closing its augmented reality studio at the start of next year, Instagram’s popular AR ...

Explore how immersive visual merchandising enhances retail by prioritizing customer flow and storytelling, creating engaging ...

Collect virtual coins with an augmented-reality car projected onto the live camera feed from ... in their vehicles for longer ...

Smart glasses are being touted as the way of the future, but at least one person who’s worked on such projects isn’t quite so ...

In recent quarters, mixed reality (MR) headsets took a leap forward in fidelity, first with the launch of the Quest 3 and ...

Several brands are using the Snap AR environments to highlight their contributions to the Kingdom, and feature exclusive ...

Benjamin Capital Partners has acquired augmented reality firm New Thing Co. to boost “money moments.” ...

The tech giant also announced a slew of AI features, and a new version of its augmented reality Spectacles at a partner event Tuesday.

Global shipments for augmented and virtual reality (AR/VR) headsets are expected to grow 41.4% in 2025, powered by more ...