At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, ...
MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...
American Tourister x AirAsia's Funseekers Collection is here! Bold luggages, playful charms, and travel-ready vibes—perfect ...
Mokobara faced backlash after a social media influencer accused the luggage brand of selling Chinese-made bags at inflated ...
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Mokobara Responds To Accusations Of Selling Chinese Bags At Premium Prices; Here's What It SaidFounded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara offers laptop bags, suitcases, ...
The company's response comes amid an ongoing chatter on whether Mokobara is 'white labelling' Chinese bags and selling them at a markup or other e-commerce sites are selling replicas.
Amidst the controversy, Mokobara launched its Moko x Naruto Series, offering a 10% "originality" discount with the code ...
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Bengaluru-based luggage brand Mokobara is in the spotlight after allegations of “white labelling” surfaced, sparked by a ...
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