DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

To get there, though, companies need to have confidence that the data housed in their CRM systems and shared between departments is being accurately and efficiently entered and used to communicate ...

To encourage purchases from first-time visitors who appear ready to leave the site or product pages without making a purchase, Princess Polly is using Nosto to deliver personalized pop-ups with a 10 ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...

Bloomreach has enhanced Bloomreach Discovery with new capabilities for group merchandising, SKU searchability, and facet enhancements. Bloomreach's AI-driven merchandising functionality enhances ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Specialized Bicycles, a Northern California-based retailer of premium, electric, and motorized bicycles and cycling apparel and accessories, produces a massive amount of digital content, including ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

Yet if AI vendors—and this includes CRM vendors—are not practicing responsible AI innovation, they risk holding back AI’s far-reaching potential. AI applications are revolutionizing sales training, ...

Stirista today launched the Stirista API Marketing Suite to boost access to data solutions through on-demand integrations and real-time insights. Stirista's API Marketing Suite addresses compatibility ...

Sleeping Giant Labs, providers of a research platform to help companies design and execute psychology and data-driven marketing strategies, has launched Brand Campaign StarterKits with actionable, ...