A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

TV advertising has “never been stronger”, according to Jon Hewson, Managing Director at programmatic media specialist Audience Store. However, the shift in the way that consumers watch content – “we ...

With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches. The marketing world is no stranger to ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

Chapter 2. Virtual assistants and chatbots are becoming increasingly complex, with an expanding array of applications, from image analysis to the ability to play ‘wingman’. This chapter explores the ...

Chapter 1. A key application of Generative AI is in the field of research, supporting survey design, analysis and even providing synthetic data. This chapter explores the use of large language models ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical companies, the world’s most established organisations rely on our marketing and ecommerce expertise. Econsultancy’s mix ...