I am the Vice President of Product Marketing for ThroughPut Inc., an AI-Powered Supply Chain Software Company based in the U.S. and Germany. Marketing a company is a critical part of raising brand ...

Few customers actually enjoy being sold to, yet companies still have to be able to sell their products or services in order to survive. The trick comes in finding the balance between pitching your ...

Leveraging positive reviews and testimonials to your advantage is a powerful way to market your product’s reliability and effectiveness, using firsthand accounts to show that customers are not only ...

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

WATERTOWN, S.D. — Troy and Stacy Hadrick ranch near Faulkton, South Dakota. One of the many things they do on their ranch is raise beef for restaurants across the state. “We’ve really enjoyed getting ...

When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition ...

In a world where we are constantly bombarded by advertising, it’s no wonder that people are becoming more and more skeptical of brands. We’re used to being sold to, and we’ve become experts at ...