Kendrick Lamar said that he wanted to “watch the party die,” but the release of GNX and the flood of reactions that have followed are proof that nothing of the sort is happening. Instead, the vested interests in what he will put on wax next have launched K.

The release of Kendrick Lamar's latest masterpiece GNX has redefined the boundaries between music, social media, and corporate marketing in 2024.

Kendrick Lamar's new album, GNX, is on track to become the most-streamed Hip-Hop album of 2024, with projections estimating an opening week total of 350-400 million streams. This feat would mark the highest first-week streams for a Hip-Hop album in over a year,

In the aftermath of one of the most intense hip-hop feuds in recent memory – when Kendrick Lamar was widely recognised to have triumphed over Drake – the bruised Canadian rapper can claim a minor victory.